I'm happy to share an inspiring success story—my first Google Ads campaign! Before this, I had never run any ads on Google, but when the opportunity came up, I was eager to experiment and learn a new skill.

Then I started studying various blogs and videos to get a clear understanding of the process. Surprisingly, I found that I was already proficient at the most crucial stuff of Google Ads – keyword research.

Finally, I successfully set up my campaign, and the results exceeded my expectations. Let me share some key highlights from the campaign!

Business Overview

Greentech Apps Foundation (gtaf.org) is a UK-registered Edutech nonprofit organization that has been developing apps since 2015. With over 10 apps, they have reached more than 7 million users worldwide.

Objective

The company wanted to reach more people with its flagship app. I was assigned to increase app installs through the Google Ads CPC campaign.

Challenges Turned Into Successes

1. First Experience: This was my first time working with Google Ads, and the biggest challenge was understanding which keywords and creatives would perform best. I not only achieved the campaign's target but exceeded expectations.

2. Bidding Strategy: Outperforming competitors across different locations was tough. To address this, I had to adjust the bidding strategy and daily budget multiple times.

3. Optimization: I consistently optimized the campaigns to ensure the best possible results, which led to a significant increase in app installs.

Results

Through this campaign, I successfully achieved 78.3K app installs with a budget of less than $2,000. As a first-timer, this accomplishment feels truly incredible to me.

Here are some highlights of the campaign.